Introduction

Bradley K. Googins, Philip H. Mirvis and Steven A. Rochlin

A chapter in Beyond Good Company, 2007, pp 1-9 from Palgrave Macmillan

Abstract: Abstract Aselect set of big businesses and entrepreneurs are moving beyond the tiresome terrain where shareholders’ interests are pitted against other corporate responsibilities. At this socio-commercial frontier, companies are using timetested strengths—risk management, R&D, market prospecting, innovation, brand differentiation, and continuous improvement—to bring corporate citizenship from the margins of their agenda into their mainstream business. In so doing, they are enlisting their employees, suppliers, and customers in a new mission and working together with other companies and nonprofit partners around the globe.

Keywords: Corporate Responsibility; Business Leader; Corporate Citizenship; Global Reporting Initiative; Body Shop (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1057/9780230609983_1

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