Next Generation Corporate Citizenship

Bradley K. Googins, Philip H. Mirvis and Steven A. Rochlin

Chapter 1 in Beyond Good Company, 2007, pp 11-24 from Palgrave Macmillan

Abstract: Abstract Jack Welch, dubbed “Manager of the Century” by Fortune magazine in its review of twentieth-century business, multiplied General Electric’s market value from $14 to $400 billion during his twenty-year tenure and he continues to be a role model for business leaders and certainly many of our M.B.A.s.1 But one of his final acts, according to insiders, “left GE looking like a bunch of slugs.”

Keywords: Corporate Social Responsibility; Fair Trade; Business Leader; Corporate Citizenship; Social Entrepreneur (search for similar items in EconPapers)
Date: 2007
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DOI: 10.1057/9780230609983_2

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