From Good to “Best of the Good”

Bradley K. Googins, Philip H. Mirvis and Steven A. Rochlin

Chapter 3 in Beyond Good Company, 2007, pp 43-60 from Palgrave Macmillan

Abstract: Abstract By almost any criterion or measure, Unilever is a “good” company. Its consumers, roughly 150 million a day worldwide, know the $50 billion global company, with operations in 150 countries, through its home-and-personal care brands such as Dove, Lifebuoy, Sunsilk, and Vaseline, or when sipping Lipton teas, preparing Knorr foods, pigging out with Ben & Jerry’s ice cream, or trimming down through Slim-Fast. In the world of corporate citizenship, Unilever is well known for its historic concern for employees and communities, for its environmental practices, and for its efforts to promote human welfare in developing countries.

Keywords: Business Leader; Corporate Citizenship; Good Company; World Wildlife Fund; Appreciative Inquiry (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-60998-3_4

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DOI: 10.1057/9780230609983_4

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