Growth Through Innovation and Expansion
Allan P. O. Williams
Chapter 9 in The Rise of Cass Business School, 2006, pp 117-130 from Palgrave Macmillan
Abstract:
Abstract In business schools sustainable growth comes via various pathways, including: new degrees to open up new markets; expanding student intake on existing degrees; increasing fees; expanding and innovating in the executive development market; increasing research income and associated research activity. This chapter will focus on growth generated through degrees since it was this pathway that contributed most to the School’s resources.
Keywords: Business School; Internal Audit; Undergraduate Degree; Entrepreneurial Spirit; Postgraduate Degree (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62481-8_9
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DOI: 10.1057/9780230624818_9
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