Green-Works: A Model for Combining Social and Ecological Entrepreneurship
Anne Clifford and
Sarah E. A. Dixon
Chapter 14 in Social Entrepreneurship, 2006, pp 214-234 from Palgrave Macmillan
Abstract:
Abstract How can social and ecological entrepreneurs create and develop an economically viable business whilst retaining the core environmental and social values that motivated them in the first place? Can sound business practice be genuinely consistent with idealism and environmental best practice? This research into the strategies adopted and the challenges faced by Green-Works, a UK nonprofit company, makes three contributions to the research in social and ecological entrepreneurship. Firstly it demonstrates a strong link between entrepreneurialism and environmentalism. The entrepreneurial flair of the CEO, who sees waste as an opportunity rather than a problem, enables his successful pursuit of a triptych of environmental, social and economic goals. Secondly, Green-Works’ business model demonstrates that economic sustainability is possible for social and ecological enterprises. Thirdly, the research reveals the value of network level strategy for enabling a variety of organizations to achieve their objectives in terms of the triple bottom line.
Keywords: Corporate Social Responsibility; Business Model; Social Enterprise; Social Entrepreneurship; Social Entrepreneur (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62565-5_14
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DOI: 10.1057/9780230625655_14
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