Conflicts of sustainability

David E. Hawkins

Chapter Chapter 1 in Corporate Social Responsibility, 2006, pp 1-9 from Palgrave Macmillan

Abstract: Abstract The major challenge for any writer in addressing the wide-ranging spectre of sustainability is that there is so much written and so many interest groups that one can only try to capture the essence of the issues involved. The trigger came from a discussion that centred on the subject of sustainability and CSR. In the business community it is perhaps the view of many that corporate social responsibility (CSR) is the primary focus and that sustainability belongs on the next level down. This may seem a little trite but it highlights one of the potential conflicts that sits at the core of business strategy. More importantly it demonstrates the potential diversity of opinion.

Keywords: Corporate Social Responsibility; Business Leader; Business Community; Business Venturis; Wealth Creation (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62581-5_1

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DOI: 10.1057/9780230625815_1

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