Strategic conflict

David E. Hawkins

Chapter Chapter 3 in Corporate Social Responsibility, 2006, pp 21-28 from Palgrave Macmillan

Abstract: Abstract If sustainability is to be truly addressed by the community then it has to become embedded in the business culture and a clear focus within the strategic development plans of organizations. It cannot simply be consigned to the annual report and satisfying the superficial needs of the investment market’s assessments. Business-driven sustainability has to be reflective of the wider community as well as the traditional commercial drivers. Yet clearly the three overlapping sectors of the community shown here in Figure 3.1 each have their own drivers, which need to be balanced or blended in order to establish effective strategies, and work in collaboration to deliver.

Keywords: Corporate Social Responsibility; Wind Farm; Corporate Responsibility; Business Community; Global Reporting Initiative (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62581-5_3

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DOI: 10.1057/9780230625815_3

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