Marketing in the Middle East

Marin Marinov

Chapter 6 in Marketing in the Emerging Markets of Islamic Countries, 2007, pp 95-111 from Palgrave Macmillan

Abstract: Abstract People have been living in the Gulf area since the Stone Age and about 5000 years ago it was home to advanced civilizations. Many of the contemporary countries of the Middle East, for example Bahrain, Kuwait, Qatar, Saudi Arabia, and Yemen, were established in the eighteenth or nineteenth centuries by nomadic tribes that shared a common identity. Others, such as Iran and Oman, are ancient empires with a rich historical heritage. The Ottoman Empire ruled most of the region from the eleventh to the nineteenth century. In the mid 1800s its influence diminished because the activities of local tribes destabilized the integrity of the empire.

Keywords: Saudi Arabia; Middle East; Middle Eastern; Purchase Power Parity; Gulf Cooperation Council (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62628-7_6

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DOI: 10.1057/9780230626287_6

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