Marketing in Saudi Arabia

Marin Marinov

Chapter 8 in Marketing in the Emerging Markets of Islamic Countries, 2007, pp 132-152 from Palgrave Macmillan

Abstract: Abstract Covering most of the Arabian Penisula, the Kingdom of Saudi Arabia is one of the largest countries in the world with an area of between 1.96 and 2.25 million square kilometers (the difference here is due to undefined boundaries with some of its neighbors).

Keywords: Foreign Direct Investment; Saudi Arabia; Outward Foreign Direct Investment; Consumer Durable; Custom Duty (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62628-7_8

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DOI: 10.1057/9780230626287_8

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