Corporate Social Responsibility as a Tailor-Made Search Process

Jacqueline Cramer and Angela Heijden

Chapter 13 in The Challenge of Organizing and Implementing Corporate Social Responsibility, 2006, pp 211-222 from Palgrave Macmillan

Abstract: Abstract Corporate social responsibility (CSR) is becoming a key issue in business. It involves companies consciously orienting their activities towards value creation along three dimensions — people (the establishment of wellbeing within and outside the organization), planet (ecological stewardship) and profit maximization — while maintaining an open and communicative relationship with diverse stakeholders. How companies can properly respond to this endeavour cannot be addressed by adopting a single approach, strategy or scenario. The starting point here is that CSR can only be anchored in the organization if those involved can make sense of the concept.

Keywords: Corporate Social Responsibility; Corporate Social Responsibility Activity; Change Agent; Corporate Social Responsibility Practice; Sustainability Report (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62635-5_13

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DOI: 10.1057/9780230626355_13

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