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Jeff Swystun

A chapter in The Brand Glossary, 2007, pp 71-76 from Palgrave Macmillan

Abstract: Abstract These are the designs and illustrations on any packaging that carry information about the product. For example, its name, use, features, benefits, and so on.

Keywords: Line Extension; Loyalty Program; Brand Extension; Lifetime Customer; Digital Video Recorder (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62640-9_12

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DOI: 10.1057/9780230626409_12

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