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Jeff Swystun

A chapter in The Brand Glossary, 2007, pp 87-92 from Palgrave Macmillan

Abstract: Abstract This is the part of a brand that consists of words, letters, or numbers. When the word “trademark” is used, it most often means brand name.

Keywords: Real Word; Nomenclature System; Personalized Marketing; News Release; Economist Intelligence Unit (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62640-9_15

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DOI: 10.1057/9780230626409_15

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