P

Jeff Swystun

A chapter in The Brand Glossary, 2007, pp 93-99 from Palgrave Macmillan

Abstract: Abstract These are products that are packaged by their manufacturer; they typically carry a low unit price, are distributed through food and drug stores, are heavily promoted (usually in mass media), and are bought and consumed frequently (toothpaste, for example).

Keywords: Brand Loyalty; Potential Buyer; Private Label; Store Brand; Corporate Brand (search for similar items in EconPapers)
Date: 2007
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62640-9_16

Ordering information: This item can be ordered from
http://www.palgrave.com/9780230626409

DOI: 10.1057/9780230626409_16

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().