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Jeff Swystun

A chapter in The Brand Glossary, 2007, pp 109-114 from Palgrave Macmillan

Abstract: Abstract The confirmation of a commercial exchange. In retail, a sale refers to products offered at less than the original price to increase store traffic and attract new customers. Sales can be done in person or over the phone, through email or via mail. The sales process generally includes: assessing customer needs; presenting product features and benefits that address those needs; and negotiation on price, delivery, and other considerations. The primary function of professional sales is to turn prospective customers into actual customers by generating and closing leads, educating prospects, and satisfying needs.

Keywords: Switching Cost; Brand Loyalty; Brand Awareness; Brand Extension; Tangible Product (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62640-9_19

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DOI: 10.1057/9780230626409_19

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