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Jeff Swystun

A chapter in The Brand Glossary, 2007, pp 41-46 from Palgrave Macmillan

Abstract: Abstract This is an oft-quoted rule of thumb stating that 80 percent of sales (or 80 percent of profits) come from 20 percent of the customers.

Keywords: Original Brand; Brand Experience; Strong Emotional Response; Brand Attribute; Retail Strategy (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62640-9_5

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DOI: 10.1057/9780230626409_5

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