F

Jeff Swystun

A chapter in The Brand Glossary, 2007, pp 47-50 from Palgrave Macmillan

Abstract: Abstract This is a product introduced by a company into a market in which it is already established. The intent of a flanker brand is to increase overall market share in a particular category and aggressively crowd out the competition.

Keywords: Focus Group; Market Share; Market Research; Creative Thinking; Vital Component (search for similar items in EconPapers)
Date: 2007
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-230-62640-9_6

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DOI: 10.1057/9780230626409_6

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