Aligning the Online Organisation: with What, How and Why?

Janice Burn

Chapter 13 in Business Information Technology Management Alternative and Adaptive futures, 2000, pp 197-215 from Palgrave Macmillan

Abstract: Abstract This chapter looks at strategic alignment in relation to virtual organisations. It challenges the notion that the virtual organisation is the answer for the 21st century and further suggests that with the basic concepts of virtual information management being so poorly understood there are likely to be far more actual failures than virtual realities. The chapter attempts to redress some of these imbalances by providing some clear definitions of virtual organisations and different models of virtuality which can exist within the electronic market. Degrees of virtuality can be seriously constrained by the extent to which organisations have pre-existing linkages in the marketplace and the extent to which these can be substituted by virtual ones, but also by the intensity of virtual linkages which support the virtual model.

Keywords: Electronic Commerce; Virtual Model; Virtual Organisation; Virtual Link; Electronic Market (search for similar items in EconPapers)
Date: 2000
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-333-97767-5_14

Ordering information: This item can be ordered from
http://www.palgrave.com/9780333977675

DOI: 10.1057/9780333977675_14

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().