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Global Electronic Commerce Process: Business to Business

Nazmun Nahar, Najmul Huda and Jaak Tepandi

Chapter 6 in Business Information Technology Management Alternative and Adaptive futures, 2000, pp 87-105 from Palgrave Macmillan

Abstract: Abstract The integration of new communication and information technologies (CITs) with SMEs’ existing IS provides the information technology infrastructure for global electronic commerce (GEC). These can be used to create competitive advantages for enterprises by facilitating worldwide communication and collaboration among buyers, potential customers, enterprises, partners and suppliers. By utilising CITs, SMEs are able to reduce the problems and risks related to technology and/or business and to provide effective assistance in the GEC process. This study introduces a new GEC methodology, which can systematically guide enterprises to globalise and facilitate rapid access to foreign markets. This study presents the results of research work, which examined how SMEs can gain competitive advantages through GEC. This study presents a conceptual framework of the GEC process (business-to-business) for SMEs. This framework can assist SMEs in identifying GEC opportunities and strategies. It is proposed that SMEs can communicate, collaborate and co-operate with customers, suppliers and partners through networking systems. They can achieve unique benefits in their GEC efforts as well as create competitive advantages in an intensely competitive and extremely turbulent global environment.

Keywords: Competitive Advantage; Mailing List; Entry Mode; Internet Service Provider; Video Conferencing (search for similar items in EconPapers)
Date: 2000
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-333-97767-5_7

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DOI: 10.1057/9780333977675_7

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