First Things First

Jon Woronoff

Chapter 2 in The “No-Nonsense” Guide to Doing Business in Japan, 2001, pp 11-24 from Palgrave Macmillan

Abstract: Abstract Normally, a book — especially a how-to book — should start at the beginning. But that does not happen often with books on how to do business in Japan. They presume a lot of things. One is that every foreigner (gaijin) should be enthusiastic about cracking the Japanese market. But there are gaijin and gaijin. And what may be an excellent idea for some may be a rather poor one for others.

Keywords: Trade Fair; Foreign Company; Japanese Market; Exhibition Hall; Japanese Business (search for similar items in EconPapers)
Date: 2001
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-0-333-97808-5_2

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DOI: 10.1057/9780333978085_2

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