The Pillars of Meta-luxury

Manfredi Ricca and Rebecca Robins

Chapter Chapter III in Meta-Luxury, 2012, pp 23-36 from Palgrave Macmillan

Abstract: Abstract In the previous chapter, we defined meta-luxury as a paradigm founded on the concept of unique achievement, itself encompassing the ideas of knowledge, purpose and timelessness. In this and the following chapters, we look at how meta-luxury brands leverage these principles to create long-term economic value.

Keywords: Luxury Good; Ancient History; Luxury Brand; UNESCO World Heritage Site; Current Economic Climate (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-00566-3_3

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DOI: 10.1057/9781137005663_3

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