Focus

Manfredi Ricca and Rebecca Robins

Chapter Chapter V in Meta-Luxury, 2012, pp 70-106 from Palgrave Macmillan

Abstract: Abstract It is fascinating to note that of the three spatial dimensions, it is the concept of depth – traditionally identif ed as the third dimension – that is commonly used in Western cultures as a metaphor for intellectual value; specif cally, it relates to the notions of thoroughness, wisdom and even liveliness itself, to the extent that it is now no longer a metaphor, but an actual and proper synonym. We use the image of depth to describe the most authentic qualities of a person, of a piece of work, of an insight – or even of an emotion.

Keywords: Additional Revenue; Core Category; Brand Extension; Luxury Brand; Global Brand (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-00566-3_5

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DOI: 10.1057/9781137005663_5

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