The Economy of Meta-luxury

Manfredi Ricca and Rebecca Robins

Chapter Chapter IX in Meta-Luxury, 2012, pp 167-198 from Palgrave Macmillan

Abstract: Abstract We have discussed in the previous chapters the key drivers through which meta-luxury brands create demand: craftsmanship, focus, history, and rarity – the translation of the concepts of knowledge, purpose and timelessness, and the reflection of the pursuit of unique achievement. We have also looked in detail at the different degrees to which brands pursue those qualities. It is now time to look at the business and management implications of meta-luxury.

Keywords: Business Model; Risk Mitigation; Diffi Cult; Brand Extension; Brand Management (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-00566-3_9

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DOI: 10.1057/9781137005663_9

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