Macro to Micro

Sarwant Singh

Chapter 12 in New Mega Trends, 2012, pp 221-233 from Palgrave Macmillan

Abstract: Abstract So here we are: the last chapter of the book. As a reader, you might think I have exhausted my list of Mega Trends for this publication. But on the contrary, I originally had around 200 of these Mega Trends to begin with! For the purpose of the book (and for convenient reading), I funnelled those 200 trends into 15 major Mega Trends that were integrated into ten chapters. Some, like Convergence and Connectivity, Space Jam and Cyber Warfare, have been clubbed together. This chapter briefly discusses some of the other major trends which are not covered in the previous chapters but could be game changers, draws the key conclusions from study of these Mega forces, and most importantly, shows how you can apply the Macro to Micro methodology yourself to develop new uncontested market space opportunities.

Keywords: BRIC Country; Brand Strength; Game Changer; Market Attractiveness; Infrastructure Spending (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-00809-1_12

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DOI: 10.1057/9781137008091_12

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