Marketing is all about T-Shirts and Posters – Right?

John Rudd

Chapter 10 in Ready for Change?, 2012, pp 185-202 from Palgrave Macmillan

Abstract: Abstract “Marketing is all about T-shirts and posters – right?” The statement from the student was earnest, but my “Introduction to Marketing” course had clearly taken an early wrong turn. However, and possibly more importantly, those present were clearly in the right place.

Keywords: Marketing Strategy; Satisfaction Score; High Performer; Marketing Practice; Strategic Change (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-00840-4_11

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137008404

DOI: 10.1057/9781137008404_11

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().