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The Importance of Trust to the Funding of Humanitarian Work

Christopher D. B. Burt

Chapter 14 in Humanitarian Work Psychology, 2012, pp 317-331 from Palgrave Macmillan

Abstract: Abstract There may be a natural reluctance to criticize non-profit organizations, as any attempt to do good for humanity is surely better than no attempt at all. However, ‘doing good poorly’ may undermine the public’s trust in a specific non-profit organization, and in the non-profit sector in general. Many circumstances, including inefficiency of operations, failure to achieve outcomes, and fraud, can lead to the public forming the opinion that a non-profit organization is not doing a good job. A failure to develop and maintain the public’s trust may lead to long-term difficulties for non-profit organizations to raise sufficient funds to support their work. In this chapter, the development of the public’s trust in non-profit organizations is discussed in terms of organizational ‘accountability’ and ‘efficiency’. The chapter discusses literature and describes research which offers suggestions on how non-profit organizations can build and maintain a trusting relationship with the public.

Keywords: Public Trust; Voluntary Sector; Humanitarian Work; Acceptable Price; Paris Declaration (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-01522-8_14

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DOI: 10.1057/9781137015228_14

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