Business Analytics at the Confluence of Business Education and Arts & Sciences
Dominique Haughton
Chapter 7 in Shaping the Future of Business Education, 2013, pp 94-106 from Palgrave Macmillan
Abstract:
Abstract Business analytics, in simple terms, is data analysis applied to business problems. While its origins and history are closely tied tofinance and other data-intensive areas of business, in recent years business analytics have moved into many more areas of corporate and social life. Along with this trend has come a closer connection to the traditional areas of higher-education arts and sciences. In this chapter we will explore the connection in three ways: 1. Business analytics techniques that are used to investigate arts and sciences topics, such as text analytics, music analytics, or living standards analytics; 2. How arts and sciences skills, such as good writing and creativity, are key to the skill set of a strong business analytics professional; 3. How business analytics, because of its close connection to statistics and computer science with overtones of social science, is arguably an art and science discipline in itself, as well as a business discipline.
Keywords: Living Standard; Data Mining Technique; Mekong Delta; Black Vertex; Fraud Detection (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-03338-3_8
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DOI: 10.1057/9781137033383_8
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