 Business Analytics at the Confluence of Business Education and Arts & SciencesDominique Haughton Chapter 7 in Shaping the Future of Business Education, 2013, pp 94-106 from Palgrave Macmillan Abstract: Abstract Business analytics, in simple terms, is data analysis applied to business problems. While its origins and history are closely tied tofinance and other data-intensive areas of business, in recent years business analytics have moved into many more areas of corporate and social life. Along with this trend has come a closer connection to the traditional areas of higher-education arts and sciences. In this chapter we will explore the connection in three ways: 1. Business analytics techniques that are used to investigate arts and sciences topics, such as text analytics, music analytics, or living standards analytics; 2. How arts and sciences skills, such as good writing and creativity, are key to the skill set of a strong business analytics professional; 3. How business analytics, because of its close connection to statistics and computer science with overtones of social science, is arguably an art and science discipline in itself, as well as a business discipline. Keywords: Living Standard; Data Mining Technique; Mekong Delta; Black Vertex; Fraud Detection (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-03338-3_8 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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