Institutional Legitimation and Reputation

Giuseppe Soda
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Giuseppe Soda: Bocconi University

Chapter 8 in National Monopoly to Successful Multinational, 2013, pp 136-141 from Palgrave Macmillan

Abstract: Abstract We have always held our business contacts in great esteem, whoever they were. From those in institutional roles to partners and operators in financial markets. In general, those who acquire companies that control strategic resources abroad are seen as conquerors who buy and then strip the centre of power. We have proposed a different concept, a different image, a different credibility, of course, with clear-cut technical markers.

Keywords: Brand Equity; Institutional Legitimation; Good Citizen; International Expansion; Strategic Resource (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-03390-1_9

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DOI: 10.1057/9781137033901_9

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