Chasing the Double-Bottom Line: Fair Trade and the Elusive Win—win

Curtis Child

Chapter 8 in Social Enterprises, 2012, pp 185-197 from Palgrave Macmillan

Abstract: Abstract Social enterprises embody a problematic proposition. They are premised on the idea that it is possible to create simultaneously social and economic value in a direct, explicit way, yet it would seem that each of these goals is in some amount in consequential tension with the other. The argument of social enterprise is nevertheless that one outcome – financial or social returns – need not be seen as the eventual by-product of focusing on the other, but rather that both can be productively pursued in an immediate sense. Scholars have only started to examine in detail how social enterprises accomplish this delicate balancing act.

Keywords: Fair Trade; Social Enterprise; Social Entrepreneur; Social Mission; Social Business (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-03530-1_9

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DOI: 10.1057/9781137035301_9

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