SPF 45: From the Top

G. Scott Erickson and Helen N. Rothberg
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G. Scott Erickson: Ithaca College
Helen N. Rothberg: Marist College

Chapter 4 in Intelligence in Action, 2012, pp 40-65 from Palgrave Macmillan

Abstract: Abstract In 2009, Zynga Game Network, Inc. filed a suit against Playdom (now owned by Disney). Zynga offers such well-known social games as Words with Friends, Farmville, and Mafia Wars (Arrington 2009, 2010). The suit, which was eventually settled on undisclosed terms (Morrison 2010, Nuttall 2010), also included several former Zynga employees who were hired away by Playdom. Among the specific claims made by Zynga were that Playdom illegally took: (a)The same proven techniques to attract and retain online users as Zynga has developed, (b) the trade secrets and commercially valuable non-public proprietary data, techniques and methods for successfully developing, coding, improving, marketing, and monetizing online social games which Zynga has innovated and devised. (Zynga Complaint, p. 2)

Keywords: Supply Chain; Tacit Knowledge; Structural Capital; Intellectual Capital; Relational Capital (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-03532-5_4

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DOI: 10.1057/9781137035325_4

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