Connecting with the Future: Embracing the Millennials

Svetlana Holt

Chapter 12 in Business Administration Education, 2012, pp 217-231 from Palgrave Macmillan

Abstract: Abstract Born between 1977 and 1998, the 75 million strong Millennial generation is entering the workforce at full speed. They were raised during the most child-centric time of the American history and therefore thrive on personal attention and believe in their unique abilities. They are team oriented; they assume technology and the Internet and multitask fast. Inspiring, leading, and motivating them, tapping into their hyperconnectivity and their creative potential to shape the future, is a challenge we have to embrace. This chapter explores the values and communication styles of Generation Y and discusses the opportunities lying within revealing and nurturing their leadership potential through multimedia and social entrepreneurship.

Keywords: Transformational Leadership; Baby Boomer; Social Entrepreneurship; American History; Creative Potential (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-08710-2_12

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DOI: 10.1057/9781137087102_12

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