Managing Intellectual Property Assets

Deli Yang
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Deli Yang: Trinity University

Chapter 7 in Understanding and Profiting from Intellectual Property, 2013, pp 137-161 from Palgrave Macmillan

Abstract: Abstract This chapter focuses on managing intellectual property (MIP) assets, including the managerial efforts involved in generating IP products and services, and protecting and disseminating them through managing IP people and IP information. ‘IP products and services’ refers to the products and services with embedded IP rights. A product, such as a BMW car could involve many sorts of embedded IP, with its mechanical or electronic elements protected by patents, industrial designs and utility models; its BMW logo protected as a trademark; and its driver’s manual protected by copyright. ‘IP people’ refers to corporate employees who spend 50 per cent or more of their time on IP activities.

Keywords: Intellectual Property; Trade Secret; Competitive Intelligence; Corporate Context; Manage Intellectual Property (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-09466-7_7

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DOI: 10.1057/9781137094667_7

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