Marketing Plan Template

Tim Calkins
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Tim Calkins: Kellogg School of Management

Chapter Chapter 10 in Breakthrough Marketing Plans, 2012, pp 167-184 from Palgrave Macmillan

Abstract: Abstract THERE IS NO ONE SINGLE FORMAT for a marketing plan. Some marketing plans are written documents and some are presentations. Some plans are lengthy and detailed, while others are short and concise. Some marketing plans are never formally written down; they are scribbled on a napkin in a restaurant.

Keywords: Executive Summary; Financial Implication; Brand Position; Title Page; Marketing Plan (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-10761-9_10

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DOI: 10.1057/9781137107619_10

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