Common Questions

Tim Calkins
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Tim Calkins: Kellogg School of Management

Chapter Chapter 11 in Breakthrough Marketing Plans, 2012, pp 185-202 from Palgrave Macmillan

Abstract: Abstract OVER THE PAST SEVERAL YEARS, I’ve taught more than a thousand people how to create powerful marketing plans. During that time, a few questions came up again and again. I answer many of them below.

Keywords: Business Plan; Situation Analysis; Brand Position; Common Question; Swot Analysis (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-10761-9_11

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DOI: 10.1057/9781137107619_11

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