Example: Flahavan’s

Tim Calkins
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Tim Calkins: Kellogg School of Management

Chapter Chapter 12 in Breakthrough Marketing Plans, 2012, pp 203-216 from Palgrave Macmillan

Abstract: Abstract THE MARKETING PLAN BELOW IS A hypothetical plan written for Flahavan’s, an Irish food company.

Keywords: Executive Summary; Family Ownership; Financial Implication; Marketing Plan; Strategic Initiative (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-10761-9_12

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DOI: 10.1057/9781137107619_12

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