Example: Edzo’s

Tim Calkins
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Tim Calkins: Kellogg School of Management

Chapter Chapter 13 in Breakthrough Marketing Plans, 2012, pp 217-228 from Palgrave Macmillan

Abstract: Abstract THIS IS AN ILLUSTRATIVE MARKETING PLAN for Edzo’s, a small restaurant in Evanston, Illinois. It was written by five MBA students as part of my marketing strategy course at the Kellogg School of Management: Ryan Farnan, Matt Fitzgerald, Matt Hanculak, Matt House, and Chris Reynolds.

Keywords: Loyalty Program; Strategic Initiative; Annual Profit; Market Plan; Beef Burger (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-10761-9_13

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DOI: 10.1057/9781137107619_13

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