Why Bother?

Tim Calkins
Additional contact information
Tim Calkins: Kellogg School of Management

Chapter Chapter 2 in Breakthrough Marketing Plans, 2012, pp 7-22 from Palgrave Macmillan

Abstract: Abstract IF YOU CAN CREATE, SECURE SUPPORT FOR, and execute a strong marketing plan, you can have a huge impact on a business. If you can’t, you will struggle.

Keywords: Marketing Plan; Homeless Veteran; Market Plan; Marketing Tactic; Marketing Executive (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-10761-9_2

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137107619

DOI: 10.1057/9781137107619_2

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().