It’s all in the mind, you know

Guy Fraser-Sampson
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Guy Fraser-Sampson: Cass Business School

Chapter Chapter 14 in The Pillars of Finance, 2014, pp 192-208 from Palgrave Macmillan

Abstract: Abstract Readers of a certain age may recognise the heading of this chapter as a catchphrase from The Goon Show,1 usually uttered by the character of Neddy Seagoon, played by Harry Secombe. It neatly encapsulates what many practitioners already recognise about the day to day business of investment, namely that, as pointed out at the end of Chapter 13, the making of investment decisions represents an example of human behaviour, and that both emotion and perception operate upon it.

Keywords: Investment Decision; Pension Fund; False Memory; Cognitive Bias; Private Equity (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26406-0_14

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DOI: 10.1057/9781137264060_14

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