Personality, behaviour, and decision making

Guy Fraser-Sampson
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Guy Fraser-Sampson: Cass Business School

Chapter Chapter 15 in The Pillars of Finance, 2014, pp 209-220 from Palgrave Macmillan

Abstract: Abstract It is popularly believed that the left hand side of the brain controls functions such as logic while our emotions and imagination are governed by the right hand side. Unhappily for those who compile ‘are you left brain or right brain?’ quizzes, there is in fact little scientific support for such a view. The functions of the brain are much more complex than that, so complex in fact that even now they are not fully understood.

Keywords: Personality Type; Individual Investor; Rational Investor; Subjective View; Risk Asset (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-26406-0_15

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DOI: 10.1057/9781137264060_15

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