Looking forward: luxury and China

Michel Gutsatz and Gilles Auguste
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Michel Gutsatz: CEIBS

Chapter Part 5 in Luxury talent management, 2013, pp 201-237 from Palgrave Macmillan

Abstract: Abstract Greater China (Mainland China, Hong Kong & Macau) was rated in a recent Bain study (China Luxury Study 2011) as the world’s no.3 market for luxury goods in the world — just behind Japan. Many observers believe that China will overtake Japan soon, if it hasn’t already. Regardless of when this happens, European luxury brands should tread carefully when approaching the Chinese luxury market.

Keywords: Chinese Company; Chinese Culture; Luxury Good; Brand Management; Luxury Brand (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27067-2_5

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DOI: 10.1057/9781137270672_5

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