The Technology and its Applications

Edward Kasabov and Alex Warlow
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Edward Kasabov: University of Exeter Business School Exeter
Alex Warlow: Noridol Ltd

Chapter 3 in The Compliance Business and Its Customers, 2012, pp 21-35 from Palgrave Macmillan

Abstract: Abstract Only the more relevant technological innovations and key technological applications used by customer compliance businesses are reported and assessed here. Emphasis is placed on the nature and role of data, databases, database marketing, call-centre technologies and Internet-related technology solutions, more specifically the design and use of websites for customer relationship management driven by very innovative back-office software.

Keywords: Call Centre; Customer Relationship Management; Service Recovery; Customer Data; Customer Management (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27115-0_4

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DOI: 10.1057/9781137271150_4

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