The National Champions Route

Nirmalya Kumar and Jan-Benedict E. M. Steenkamp

Chapter Eight in Brand Breakout, 2013, pp 185-213 from Palgrave Macmillan

Abstract: Abstract What do Airbus, Michelin, Hyundai, NEC, Samsung, Singapore Airlines, Volkswagen, and LG have in common? They all started as national champions, companies supported by their governments at a time when their countries were emerging or recovering from the ravages of war. Their achievements in the global marketplace have inspired emerging countries to build their own national champions, with some notable successes.

Keywords: Industrial Policy; Home Market; Football Club; Target Segment; Strong Brand (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1057/9781137276629_9

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