Servicing Local Customers for Entering Foreign Markets: Internationalization of Russian IT Firms

Marina Latukha and Andrei Panibratov

Chapter 13 in Emerging Economies and Firms in the Global Crisis, 2013, pp 314-333 from Palgrave Macmillan

Abstract: Abstract Having recognized the positive impact of recent trends of technological developments on the rise of international activities of service sector companies (Vandermerwe and Chadwick, 1989), this chapter focuses on how the mode of entry correlates to the firm specifics. It also tries to address the particular characteristics of the service firm that define the necessity for a particular choice of strategy. We study to what extent and how the specifics of the home country and domestic market characteristics explain the international results of Russian IT companies.

Keywords: Foreign Market; Entry Mode; International Business Study; International Expansion; Strategic Partnership (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-27747-3_13

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DOI: 10.1057/9781137277473_13

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