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ORTEC

Roderick Cann, Slinger Jansen and Sjaak Brinkkemper

Chapter 12 in Software Business Start-up Memories, 2013, pp 112-120 from Palgrave Macmillan

Abstract: Abstract Since its foundation in 1981, ORTEC has grown from a five-person local programming company into an international-product software company with more than 500 employees. Their goal is to support their customers in strategic and operational decision-making by offering advanced software solutions and consultancy services that focus on planning and optimization. The software solutions of ORTEC can be organized into three categories: routing software, people scheduling software, and software that deals with stacking and loading. The first software product that ORTEC developed, Shortrec, is an automated scheduling and routing system. The next-generation version of this software product is called Transport and Distribution and is much more of an integrative software system than the ORTEC product, which is still being sold today. The people scheduling software, which is called Harmony, was developed at a later stage, and Loaddesigner, the software for stacking and loading, was procured by ORTEC. To deliver their software to their more than 1550 customers, ORTEC has offices, besides those in the Netherlands, in Belgium, Germany, France, the UK, Romania, the United States, Singapore and Australia. Figures 12.1 and 12.2 show the growth development of ORTEC from 1990 onwards.

Keywords: Product Development; Wrong Decision; Software Solution; Software Company; International Expansion (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28047-3_12

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DOI: 10.1057/9781137280473_12

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