Trade Agreements

Michael Taillard

Chapter 14 in Economics and Modern Warfare, 2012, pp 115-118 from Palgrave Macmillan

Abstract: Abstract One of the greatest boons to the Coca-Cola company was their 1941 partnership with the USO that brought the cola beverage to US troops across the globe starting in World War II and continuing until at least 2012 during OEF. In 2011, Coca-Cola celebrated the seventieth anniversary of their partnership with the USO by giving to all United States military worldwide one free 20 ounce bottle of any Coca-Cola soda, redeemable by downloading and printing a gift certificate to be used at any military installation. This contract, by itself, helped to develop the distribution infrastructure and public exposure required for Coca-Cola to gain a dominating share of the beverage market worldwide. Today, Coca-Cola is one of the most recognized brands in the world, available in many of the most rural regions of the world.

Keywords: United States; Economic Policy; Political Economy; International Relation; Trade Agreement (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28225-5_16

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DOI: 10.1057/9781137282255_16

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