Monitoring relational quality

Francis Bidault
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Francis Bidault: ESMT European School of Management and Technology

Chapter Chapter 10 in Managing Joint Innovation, 2012, pp 230-252 from Palgrave Macmillan

Abstract: Abstract On January 31, 2012, Jim March received confirmation that he had just been recruited by SXF, a leading European specialty pharmaceuticals company as their “alliance director”. In this position, he was expected to design and implement a range of policies to improve the effectiveness of SXF’s growing number of alliances. He would also have to position his company as the partner of choice for co-development partnerships with other large healthcare corporations, start-ups, and university laboratories so as to advance SXF’s pre-eminence in its market. The most important task, first and foremost, was to set up a team of alliance managers who would be responsible for a single partnership, develop a set of alliance management policies and processes, and ensure the identification and sharing of best practices across the portfolio of cooperative agreements.

Keywords: Relational Quality; Mutual Trust; Toll System; Exploration Project; Alliance Performance (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28411-2_10

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DOI: 10.1057/9781137284112_10

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