Strategy formulation and partner selection

Francis Bidault
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Francis Bidault: ESMT European School of Management and Technology

Chapter Chapter 6 in Managing Joint Innovation, 2012, pp 129-158 from Palgrave Macmillan

Abstract: Abstract In the spring of 1997, Renault’s CEO, Louis Schweitzer, asked his Vice President of Corporate Strategy, Georges Douin, to work on an international development plan taking into account the new trends in the global car industry.1,2 A few of them were particularly relevant for Renault, the former state-owned French carmaker: worldwide on-going concentration and growth prospects in Asia. Some opportunities started to emerge: Japanese competitors were no longer as powerful as before, especially from a financial standpoint.

Keywords: Joint Venture; Strategy Formulation; Parent Company; Strategic Alliance; Strategic Goal (search for similar items in EconPapers)
Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28411-2_6

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DOI: 10.1057/9781137284112_6

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