 Ethical Consumption: Revolution from Within?Elisabeth Valiente-Riedl
Chapter 8 in Is Fairtrade Fair?, 2013, pp 125-140 from Palgrave Macmillan Abstract: Abstract The limitation of the Fairtrade market — which ironically is an effort at mainstreaming — has clearly shown the importance for change in the conventional commercial market. The ‘fairness’ of ethical initiatives like Fairtrade might appear limited when measured by levels of producer participation. Therefore its capacity to transform global trade relations is compromised, raising a key concern with Fairtrade. Rather than impacting on the behaviour of participating consumers and businesses, does Fairtrade merely invite both to do their part and ease their guilt in a very limited way, without addressing or challenging the persistent problems in conventional trade rules? Conversely, do trends in Fairtrade consumption and that of other ethical initiatives suggest a broader capacity to transform the global trade regime? In turn, is this evidenced in the behaviour of corporate actors participating in Fairtrade, who by the logic of the market, should be guided by consumer preferences? Keywords: Corporate Social Responsibility; Fair Trade; Purchasing Decision; Ethical Consumer; Gross National Income (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-28451-8_8 Ordering information: This item can be ordered from Access Statistics for this chapter More chapters in Palgrave Macmillan Books from Palgrave Macmillan |
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