Gale D. Metzger — Former Co-Founder and President, Statistical Research Inc. (SRI)

Brian Claridge and Cary L. Cooper
Additional contact information
Brian Claridge: National Press
Cary L. Cooper: Lancaster University

Chapter Chapter 9 in Stress in the Spotlight, 2014, pp 82-88 from Palgrave Macmillan

Abstract: Abstract Gale Metzger has served as Chairman of the Advertising Research Foundation’s (ARF) Board of Directors, and as Chairman of its Research Quality Council. He is a former president of the Market Research Council and of the Radio and Television Research Council. The Market Research Council has inducted Gale into its Hall of Fame and the National Association of Broadcasters gave him the Hugh Malcolm Beville award in recognition of his distinguished professional career in broadcast audience research. In 2009, the ARF presented its Lifetime Achievement Award to Gale for his outstanding service to the industry.

Keywords: Assembly Line; Potential Client; Audience Measurement; Social Support Group; Data Reporting System (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-29235-3_10

Ordering information: This item can be ordered from
http://www.palgrave.com/9781137292353

DOI: 10.1057/9781137292353_10

Access Statistics for this chapter

More chapters in Palgrave Macmillan Books from Palgrave Macmillan
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().