Joan Chow — Executive Vice President and Chief Marketing Officer, ConAgra Foods

Brian Claridge and Cary L. Cooper
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Brian Claridge: National Press
Cary L. Cooper: Lancaster University

Chapter Chapter 11 in Stress in the Spotlight, 2014, pp 95-101 from Palgrave Macmillan

Abstract: Abstract Joan joined ConAgra Foods as Executive Vice President and Chief Marketing Officer in 2007. In this role, she is responsible for leading ConAgra Foods’ global marketing team, including integrated marketing planning, digital/ interactive marketing, advertising, social media, consumer insights, and multicultural marketing.

Keywords: Marketing Capability; Administrative Assistant; Wharton School; Crossword Puzzle; Child Hunger (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-29235-3_12

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DOI: 10.1057/9781137292353_12

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