Robert Barocci — President and CEO, Advertising Research Foundation (ARF), New York

Brian Claridge and Cary L. Cooper
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Brian Claridge: National Press
Cary L. Cooper: Lancaster University

Chapter Chapter 14 in Stress in the Spotlight, 2014, pp 117-122 from Palgrave Macmillan

Abstract: Abstract In September, 2004, Robert Barocci was named President/CEO of the ARF. Just prior to joining the ARF, Bob was Director of Communications of New School University and part of Bob Kerrey’s leadership team. Before that, he was “privileged to enjoy a very satisfying advertising career,” including 21 years with Leo Burnett, culminating in the position of President of Leo Burnett International. After he left Leo Burnett, he was Founder/CEO of McConnaughy Barocci Brown, then invited by Alex Kroll to become Director of Central/East Europe for Young and Rubicam. He holds an MBA from Harvard University and a Phi Beta Kappa mathematics degree from the University of Wisconsin.

Keywords: Entrepreneurial Venturis; Local High School; Successful Executive; Agency Ranking; Master Runner (search for similar items in EconPapers)
Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:pal:palchp:978-1-137-29235-3_15

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DOI: 10.1057/9781137292353_15

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